I’ve been writing since I was a young girl. Never really paid attention to it because it was only a every other day hobby. Never took it serious until 2015. I started entering into the world of blogging, but once again never took it serious. 2015 I remembered praying to God about a name for my blog because I’m not creative at all coming up with names. Once my name was established then the journey of an identity began. Oh how hard that journey was! colorSHEpretty has been a fashion, lifestyle, motivational, spiritual, magazine and so much more. Everything but a beauty blog. Then the blog went through a season of isolation. Fear got in the way of growth and success and I literally gave it all up.
To be honest I didn’t become consistent with blogging until August 2019. I started gathering ideas and flowing with content since January 2019 but I was on and off with what I wanted as a whole. My move to Charlotte was my first pivot (shift). I had a lot of time to think and wonder in which direction I wanted to flow. Being that I’ve been on this long journey of “Self Discovery” and trying to figure myself out; it only made sense to flow in an inspirational vibe. My biggest growth came when I grew in my worth, value, and identity in Christ.
Let’s remember I’m still growing in worth, value, and identity. That’s a forever journey/experience.
So the question is “Are you aware of the shift taking place within your brand?” During my birthday weekend I was gifted two tickets to an incredible event. “The Pivot: How to reposition your brand for success. I took away 5 incredible points from this event and I’m delighted to share with you all.
1|What is your brand+Who are you?
Starting a brand, a blog can be super hard. Finding a niche, an idea and sticking with it can be super hard. Trust, there are many blogs, many bloggers that are doing an amazing job. But, sometimes the world of blogging can be an overwhelming journey. Take it from me, I started colorSHEpretty back in 2015 but it wasn’t much of anything. My drive and passion for working the fashion industry excited me to become a fashion blogger. Little did I know at the time but I didn’t have the resources to even begin. So the journey began of who is colorSHEpretty and what are her values. From fashion, inspiration, to lifestyle, motivation, back to fashion. The journey was definitely long and draining.
colorSHEpretty has been many things but she’s finally found her identity.
I do believe everything came together once I pulled away from social media and focus my attention on God. Building an identity can be hard but once you find it stick with it. I can’t tell you how many times I’ve changed my look based off of someone else’s aesthetics. But, I found the strength to delete all I felt in competition with and started following women I actually wanted to collaborate with. colorSHEpretty is still in the beginning stages but she’s on the right track.
2|Your brand is on a journey+Embrace the shift
One thing about having a business, rather it’s a product or service you offer to just full time blogging. You will constantly find yourself shifting within your brand identity. Nothing is wrong with that! Actually in order to stay relevant you must always be on the look out to keep your audience happy. One of my all time favorite bloggers is Priiincesss from priiincesss.com. I don’t remembr when I started following her but she spoke on her journey being in the bloggers world for 8 years and how her brand has evolved from where it started to where it is today. She’s recently gone through a huge transformation on her blog website and it’s absolutely beautiful.
Do not despise these small beginnings, for the LORD rejoices to see the work begin. Zechariah 4:10(NLT)
Remembering when I first started back in 2015. I don’t know what the identity was suppose to be for colorSHEpretty. Dealing with comparison I became stuck on my brand looking and flowing like others. It took a long time to realize that I couldn’t write like them because my words, my sound, my voice was completely different. Even with my brand Instagram account, it has changed along the way. From sharing stock photos to sharing more of myself and my stories which makes the whole experience more personally.
3|Fear can kiss it
Remember your dreams and fight for them. You must know what you want from life. There is just one thing that makes your dream become impossible: the fear of failure. ~Paulo Coelho
I can write a whole book on fear. Fear is like that annoying gnat that won’t leave you alone. Constantly showing up all up in my face. I was afraid of success. I was afraid of even understanding what success meant for me. But, recently I read somewhere and I wished I paid more attention to cite the author, but they said “Success is found within your happiness.” Wealth wise I’m still reaching for the stars but my inner being is successful. I’m in a great space in my life where things completely different. I speak different and I honor the people around me differently. When it came to my brand and building it, fear was right there knocking on the door. But, one of the greatest lessons I have learned is when you’re afraid, push through the fear.
So if you have crazy big dreams for your brand, go for it. Don’t allow any of your fears to hold you back from being great.
4|Do you know your audience
Question: Do you know your target market? Do you know who you are speaking to? Interestingly enough, because I speak on growing in your worth, value, and identity through Jesus Christ. I easily thought my audience would be the women within my church. I found out quickly they weren’t. My audience is the women who are outside the 4 walls and broken. I pull on the women who wants to know who they are in Jesus and the women who doesn’t know they need Jesus but just so happen to come across my blog. That’s literally where I started to see growth. Reaching out and speaking to women who either doesn’t want to have anything to do with the church or women who hasn’t yet found a good church home.
In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Instead, create something interesting for your audience. ~David Meerman Scott
5| Learning to do it yourself when you can’t afford it
There was so much to take away from this event. I’m so full but point #5 had to be written because it’s so true. At the moment I don’t have the extra funds to pay for a graphic designer for all the work I need done; so I do it myself. From creating my graphics to purchasing this website theme. Screaming and wanting to give up because the behind the scenes of building a website is driving me crazy. I know it won’t be like this forever but for now I’m a one woman show. Sometimes it takes longer because I have a full plate of to do’s but it all gets done.
It’s okay being a one woman show until you can grow your blog into a team. It’s okay being a one woman show and saving a ton of money. Learn to become a graphic designer, learn to become a web developer and before you know it, you can make money off of that as well.